Policy Version: 1 August 2025. We may update this policy from time to time to reflect changes in our practices or legal requirements. When significant changes are made, we will notify users by posting a prominent notice on our website and/or by sending an email notification to users where appropriate. We encourage you to review this policy regularly to stay informed about how we protect your information.
1.1 Clarity Environmental Limited, a limited liability company incorporated in England and Wales (company number 04559478) with our registered office at 9 - 10 Hunns Mere Way, Woodingdean Business Park, Brighton, BN2 6AH have created this Privacy Notice to offer transparency and clarity about what personal data we process and how we use your personal data when you are a client (or potential client) of ours or using our RAM Assess platform (“platform”)/website. We are registered with the ICO (Registration No Z8010675). We have a Cyber Essentials certification as well as ISO 9001, ISO27001 and ISO14001.
1.3 We are a data controller when we deal with our own clients, potential client, or platform/website users’ data collected via our website/platform, however in some circumstances we may act as a data processor when we are engaged to assist our clients with their business needs.
1.4 Our website is not intended, and we do not knowingly collect data relating to children.
2.1 You have various rights which you can access free of charge. In certain circumstances we reserve the right to charge a reasonable fee if your requests are unfounded or excessive.
2.2 You have the right:
(a) Right of access: You can request access to a copy of the personal data which we hold about you as well as details about why and how we use your data.
(b) Right to rectification: You can ask us to change or complete any personal data we hold about you which is inaccurate or incomplete.
(c) Right to be forgotten/erasure: You have a right, under certain circumstances to ask us to delete any personal data we hold out you. Please note that there may be situations where we must retain your personal data after a request for erasure where we have a lawful basis for doing so.
(d) Right of restriction: You can ask us to restrict (i.e.: prevent) the processing of your personal data where you have objected to our use of it, and we have no lawful basis to continue processing your personal data.
(e) Right to data portability: In certain circumstances, you can ask us to transfer the data we hold about you to another. This would be sent in a structed, commonly used, electronic form.
(f) Right to object: You can object to us using your personal data for particular purposes; and
(g) Automated decision making: You have a right not to be subjected to automated decision making and profiling in certain circumstances.
2.3 For more information about these rights and when you can request them, please visit the Information Commissioners Guide to Data Subject Rights at https://ico.org.uk/for-the-public/. 2.4 If you wish to exercise any of these rights, please contact us at info@clarity.eco. We will respond to you within one month. If your request is complex and we require more time, we will contact you and let you know within the first month. 3.1 We are always happy to answer your queries regarding privacy. Please contact us at info@clarity.eco. 3.2 If you have a complaint, please get in touch with us so that we can resolve any concerns. You also have a right to lodge a complaint with the Information Commissioners Office if you believe your personal data has been processed in a way which does not comply with Data Protection Legislation. You can call the ICO helpline on 0303 123 1113 or visit their website at https://ico.org.uk/. 4.1 If Clarity Environmental Limited, is sold or transfers its assets to another party, your personal data could be one of the transferred assets. If your personal data is transferred, it will remain subject to this Privacy Notice. Your personal data will be passed onto a successor in the event of a liquidation or administration. We will contact you in advance to let you know about any changes.
5. How do we process your personal data?
5.1 In order to provide a service to you, we need to process some of your personal data. We make sure that we only collect what we need and have outlined below the various ways in which we process your personal data. Please select the section which best describes your relationship with our organisation to find out more.
6.1 We collect and process the following categories of personal data, depending on your relationship with us and your interactions with our platform/website and the type/tier of your subscription on our platform and our website. The table below specifies whether each category is mandatory (required to provide our services or comply with legal obligations) or optional (provided at your discretion or for enhanced services):
Data Category | Examples | Mandatory/Optional | Circumstances/Notes |
Contact Details | Name, email address, phone number, postal address | Mandatory | Required for account creation, responding to enquiries, and service provision. |
Account Information | Username, password, account preferences | Mandatory | Required for platform access and user authentication. |
Business Information | Company name, role/title, business contact details | Mandatory | Required for business client relationships and contracts. |
Communication Data | Records of correspondence, enquiry details | Mandatory | Required to respond to your enquiries and provide support. |
Marketing Preferences | Subscription status, opt-in/opt-out records | Optional | Provided at your discretion for receiving marketing materials. |
Cookie and Tracking Data | IP address, browser type, device information, cookies, analytics data | Optional (except strictly necessary cookies) | Strictly necessary cookies are mandatory for site operation; others require your consent. |
Location Data | Geographical location derived from IP address or device | Optional | Collected via cookies/analytics with your consent. |
Social Media Information | Public profile information, engagement data | Optional | Collected if you interact with us via social media platforms. |
Financial Data | Payment details, transaction history | Mandatory (for paying customers) | Required to process payments and comply with legal obligations. |
Technical Data | Login data, usage data, system logs | Mandatory | Required for security, troubleshooting, and service delivery. |
Additional Information | Any other information you choose to provide | Optional | Provided at your discretion in communications or forms. |
7.1 When you visit our website, we collect information such as IP address, browser type, pages visited, and cookies to improve your experience and for analytics purposes. We use cookies in accordance with our Cookie Policy, and you can manage your cookie preferences through our website.
7.2 We use cookies and similar tracking technologies on our platform and website to collect information about your visit and improve your experience. This includes data such as page views, downloads, navigation paths, exit pages, IP address, geographical location, browser type and version, operating system, referral source, and length of your visit.
7.3 Some cookies are strictly necessary to ensure the platform and website function correctly. Other cookies require your explicit consent before being placed on your device.
7.4 You will be presented with a cookie consent banner when you first visit our platform or website, allowing you to accept or manage your cookie preferences. You can update your preferences at any time through our Cookies Consent Management Platform.
7.5 For detailed information about the types of cookies we use, their purposes, and how you can manage or withdraw your consent, please see our Cookie Policy section below.
8.1
What are cookies?
Cookies are small text files placed on your device by websites and platforms you visit. They help us recognise your device and remember your preferences or actions.
8.2
Types of cookies we use:
(a) Strictly necessary cookies: Essential for the operation of our platform and website. These do not require your consent.
(b) Performance and analytics cookies: Help us understand how visitors use our platform and website to improve functionality.
(c) Marketing and advertising cookies: Used to deliver relevant advertisements and measure their effectiveness. These require your consent.
(d) Managing your cookie preferences: You can manage or withdraw your consent for non-essential cookies at any time via our Cookies Consent Management Platform accessible on our platform and website. You can also set your browser to block or delete cookies, but this may affect your user experience or access to certain areas.
(e) Third-party cookies: We may allow third-party service providers, such as analytics and advertising partners, to place cookies on your device through our platform or website. These third parties are subject to their own privacy policies, and we do not control their use of cookies.
8.3 Our platform/website may contain links to other external websites. We aren’t responsible for the practices, policies or content of such websites and suggest that you check their privacy policies to ensure that you are happy to continue browsing.
We use X (Twitter), Instagram. Facebook and Linkedin. If we use paid advertising on any of these platforms, we will only use custom audiences with your consent.
10.1 If you join our marketing list
We will collect your name and contact details so that we can send you Emails regarding the services we offer as well as content marketing we hope you will find useful. We use our legitimate interest to send you marketing messages unless you have opted out. You are welcome to unsubscribe at any time.
(i) Depending on your cookie choices, we share your personal data with various organisations such as marketing Agencies, analytic providers and advertising networks. Our webhosts assist us in managing the platform/website and they may have access when you fill in our contact form.
(ii) We ensure that our systems are robust, and we will only share your data with organisations who have appropriate safeguarding mechanisms in place. We have Data Processing Agreements with our Data Processors and never sell personal data to third parties.
We will process your name and contact details, as we have a legitimate interest to do so. This is so that we can fulfil our contract with your organisation and answer any enquires you may have.
(i) Non-Marketing Communications include service messages, invoices, answers to enquiries and other communications to ensure that we deliver the services you have engaged us for.
If you are signed up for our email marketing service, we will collect your name and contact details so that we can send you information about the services we offer as well as content marketing we hope you will find useful.
We use our legitimate interest to send you marketing messages unless you have opted out. You are welcome to unsubscribe at any time by contacting info@clarity.eco. (i) We will keep your personal data for as long as we have a contract with the organisation you work for and then for a further 7 years in accordance with HMRC guidelines. If you remain part of our active marketing list, we will keep your personal data until you opt out. At that point we will use a suppression list to ensure that we don’t contact you in error.
(i) Depending on your cookie preferences and interactions, we may share your personal data collected via cookies with trusted third parties. We ensure that all such third parties have appropriate data protection measures in place and have signed Data Processing Agreements with us. We never sell personal data to third parties. We share your personal data with them so we can fulfil our contract with the organisation you work for, to help us run our business and to fulfil our legal obligations.
(ii) These include Marketing Agencies, Accountants, Webhosts where we ensure they pass the required ISO27001 or similar standards. We also use Microsoft (365, Teams, Azure), Zoho Encore and other CRM systems to ensure that we run our business efficiently.
(iii) We ensure that our systems are robust, and we will only share your data with organisations who have appropriate safeguarding mechanisms in place such as Standard Contractual Clauses. We have Data Processing Agreements with our data processors and never sell personal data to third parties.
If you are considering working with us, we will process your name and contact details, as we have a legitimate interest to do so. This is so that we can get to know you and your organisation’s needs.
(i) Non-Marketing Communications include answers to enquiries, quotations and other communications to ensure we understand how we can support your organisation.
(i) We may have contacted you by telephone if we thought you would benefit from the services we offer. We may screen your number against preference services before we call, and you are welcome to opt out at any time by informing us during the call, contacting us at info@clarity.eco, or by updating your preferences in our preference centre (where available). (ii) If you are signed up for our email marketing service, we will collect your name and contact details so that we can send you information about the services we offer as well as content marketing we hope you will find useful.
(iii) We use our legitimate interest to send you marketing messages unless you have opted out. You are welcome to unsubscribe at any time by clicking the unsubscribe link in our emails, contacting us at info@clarity.eco, or by updating your preferences in our preference centre (where available). (i) If you have consented to non-essential cookies, we will process your data in line with this Privacy Notice and your choices presented to you when you view our platform or website. You can update your preferences at any time via our Cookies Consent Management Platform.
(ii) We will keep your personal data for only as long as required by us. If your organisation becomes one of our clients, you can find more information about what will happen to your personal data above under “I am a business client”. If you remain part of our active marketing list, we will keep your personal data until you opt out.
(i) We share personal data with various organisations so we can meet our responsibilities with the organisation you work for to help us run our business and to fulfil our legal obligations.
(ii) These include Marketing Agencies, Accountants, Webhosts. We also use Microsoft (365, Teams, Azure), Salesforce CRM and Xero to ensure that we run our business efficiently.
(iii) We ensure that our systems are robust, and we will only share your data with organisations who have appropriate safeguarding mechanisms in place such as Standard Contractual Clauses. We have Data Processing Agreements with our data processors and never sell personal data to third parties.
(iv) We may use anonymised and aggregated data derived from your use of our Services for marketing purposes, such as sharing success stories or performance improvements. Such data will be processed in a manner that ensures no individual organisation can be identified directly or indirectly. We will not use or disclose any personal data or identifiable information without your explicit consent.